AliExpress Paris pop-up store

    The Chinese e-commerce giant AliExpress has recently opened a pop-up store at the heart of Les Halles in Paris. Jean-Marc Mégnin, Managing Director of Altavia Shoppermind, gives us...

Figure of the week: 67%

According to figures from the We Are Social annual report; the digital data Bible, 40,000,000 French people aged 15+ bought something or paid a bill online in 2019. That’s 67% of...

News: The opening of the 500th Action store

Founded in the Netherlands in 1993, distributor Action has enjoyed spectacular success in Europe, and particularly in France, where it has developed quite a presence since 2012. In fact, the...

Word of the week: DNVB

DNVB. Many have heard this acronym but do not necessarily know exactly what it stands for. Andy Dunn, co-founder of jeans brand Bonobos, coined the term Digital Native Vertical Brand...

Word of the week: Zero

It is vital that we prevent the release of CO2 emissions into the atmosphere if we are to limit the rise in temperature to 2 degrees centigrade, as claimed in...
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